Emmanuel Draco's Blog

The Power of Keywords in a Domain Name

emmanueldraco — Thu, 21 May 2009 06:36:17 +0000

Keywords in the domain name means any inbound links will have those keywords.
Domain names with keywords in them don’t affect rankings just by having the keywords there but that does have some effect on rankings. The main reason for the effect they can have is from inbound links. With domain names that have the targeted search terms in them it is usually much easier to get links to the site with the same keywords for anchor text. This is because people tend to link to a site with the site title or domain as the link title or anchor text of the link. Also when submitting a site for inclusion in directories like DMOZ for example, it is usually the official title that is accepted for the title of the link in the directory. Having the keywords in the domain name means that there is a very good chance links any inbound links to the site will have those Keywords for the anchor text of the link.

So it is important to plan your SEO strategy right for the beginning. Do keyword research at the very beginning and find the most targeted search term you can. Get a domain name that includes that search term. However, when buying the domain name be sure to avoid using hyphens and making it very long. Hyphens make the domain look spammy and they are not as marketable. Long domains also are just not as marketable.
Case Study: SEO.com
A look into the search rankings of SEO.com
For a sample case study I will take a look at seo.com. The main search term that seo.com is targeting is the acronym of SEO. If you search in Google for SEO, you will see that seo.com is currently ranked at #7. Doing some research into the inbound links of seo.com will show that many links are using SEO in the anchor text. The site ranks well partially because of the domain name but also because the domain name has made linking to seo.com with SEO in the anchor text natural for people linking to the site.

SEO.com Search Engine Optimization Firm
SEO.com is a search engine marketing firm specializing in search engine optimization, paid search, paid inclusion, data feed optimization and other search marketing tactics. We focus on increasing your company’s profitability through effective search engine marketing.

Search Engine Optimization In Eight Steps

emmanueldraco — Thu, 21 May 2009 06:34:55 +0000

Search Engine Optimization, or simply SEO, is a long procedure that is required if you want your online business to get attention and realize a profit. Without SEO, your business may look nice, but it won’t go anywhere. This is the most important way to get site visitors, so it is extremely for you to learn at least the essential steps to optimize your placing with the search engines. Below are the eight basic steps you will need to put into action.

1. Learn everything you can about those who compete for your customers. Do searches regularly to keep an eye on both yours and their rankings and to check for any new competitors on the scene.

2. Get together a list of keywords. The lists are there for the picking, but you have to go after them. Rank your list to reflect the words that best describe your site.

3. Find ways to create phrases with the keywords you’ve listed. The more phrases you are able to include in the content of your site, the higher your results will be.

4. Change the content within your website. Alter everything from headlines to content in your entire site to make your site more likely to attract traffic.

5. Fine-tune your keyword list regularly. Realize that the internet is always changing and you must adjust your words to keep having the same impact. Make adjustments as needed to keep your place at the top.

6. Make sure that your web address is submitted to the best search engines. You don’t want to be passed over because you didn’t tell the big search engines you are there. Do this submission regularly. Knowing the most popular search engines is essential.

7. Keep a record of your rankings. Just like test results, the rankings you receive will let you know how well you’re doing and how far you need to go to reach the top. Use the data to figure out what works and what doesn’t and adjust accordingly..

8. Repeat often. You will need to do these steps on a regular basis. Your competition will. Always search for new ways to get better results. Refusing to change isn’t going to get you anywhere.

4 Key Reasons Why Articles Are The Best SEO Tools

emmanueldraco — Thu, 21 May 2009 06:33:01 +0000

There are many tools and strategies that you can use to improve your ranking on search engines and drive traffic to your internet business website. Among all the different search engine optimization (SEO) strategies, writing and submitting articles remains the best strategy. This article outlines the key reasons why articles are the most powerful SEO tool.

Article writing is powerful in SEO

Article writing is powerful in SEO because it allows you to use many keywords and phrases that apply to your niche. If you know all your essential keywords, you can use them in your articles. The articles you distribute that have your keywords will get picked up by search engines such that when people surfing the internet type in these keywords, your website comes up. You can rank high on search engines for all your keywords through the articles that you write and distribute on the internet.

Article writing brings life long results in SEO

Article writing brings life long results in SEO. All the articles that you write are stored and archived on the directories in which they are published. This means that all your articles can be read by anyone and can still drive traffic to your website. Unlike other tools of driving traffic to your website, articles bring long term results.

Articles create many back links to your website

Articles create many back links to your website, which improves your website popularity rank and ultimately drives large volume of traffic to your website. If you write high quality articles, your articles will get published by many websites and e-zines, hence increasing back links to your website. Having many links pointing back to your website is important as it improves the position of your website on search engines.

Articles are an affordable SEO tool

Articles are an affordable SEO tool. Writing and submitting articles is not expensive. You can write your own articles or you can hire a ghostwriter. You can manually submit your articles or you can use some software to automatically submit your article to many directories. Generally, use of articles to improve your position on search engines is not expensive and anyone can afford it.

Hello world!

emmanueldraco — Thu, 21 May 2009 06:28:57 +0000

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!